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Valeria Voitsekhovskaia is a Product Marketing Manager at Semrush, where Valeria works closely with the Product Team and Head of Product to define product goals and metrics, develop marketing strategies, and improve ROI for marketing campaigns. Valeria also has experience in campaign management, influencer marketing, affiliate marketing, and PR. Prior to their current role, Valeria worked as a Business Consultant in the retail industry, as a Research Assistant at LUT School of Business and Management, and in sales and account management at 2GIS. Valeria holds a Master's degree in Engineering/Industrial Management from LUT University.