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Natalya Vtorova has a diverse work experience in the business analysis field. Natalya currently works at Semrush as a Business Analyst since May 2023. Prior to this, they worked at ARRIVAL as a Lead Business Analyst from March 2020 to February 2023. In this role, they implemented a process excellence framework, automated workflows and dashboards, and composed the corporate business process architecture. Before ARRIVAL, Natalya worked at Magora Systems, where they held various roles. As the Head of Business Analysis and Design Department, they led and managed a team of business analysts and designers across multiple projects. Natalya also worked as a Business Analyst, designing product concepts and creating documentation for various types of systems. Additionally, Natalya has experience in lead generation.

Natalya Vtorova obtained their Bachelor's degree in Linguistics from Novosibirsk State Technical University (NSTU) between 2007 and 2012.