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Natalia Novoa has a diverse work experience spanning various industries. Natalia started their career as a Marketing Research Analyst at ASOMO in 2013 and 2014, where they analyzed customer satisfaction and developed marketing plans. In 2015, they worked as a Bi-lingual Research Analyst at WAVTEQ, conducting research and analysis of global government incentive transactions. Natalia then joined Microsoft as a Sales Operations Analyst in 2015, where they utilized their analytical skills in sales operations. In 2018, Natalia became an International Trade Advisor at ICEX, supporting the internationalization of Spanish companies through market research and analysis. From 2019 to 2021, they worked as a Logistics Coordinator and Analyst at Andreu World, where they improved supply chain performance through data analysis and designed warehouse procedures. Currently, Natalia holds the position of Sales Analyst at Semrush, starting in 2022.

Natalia Novoa completed their Bachelor of Business Administration (BBA) degree from the Universidad del País Vasco/Euskal Herriko Unibertsitatea, studying between 2009 and 2014. Natalia later pursued a Master of International Business Administration (MBA) at the Universidad Internacional Menéndez Pelayo from 2016 to 2017.