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Lalit Sharma is the Founder, CEO, and Managing Director of Ethane Web Technologies Pvt. Ltd., a position they have held since September 2010. In this role, Lalit is responsible for managing all marketing departments, including organic and paid marketing, SEO, pay per click, social media, email marketing, and lead generation. Lalit also oversees the hiring, leadership, and management of senior managers in relevant departments, ensuring the team has the right strategies and tools in place.

In addition to their role at Ethane Web Technologies, Lalit is the Founder, CEO, and Managing Director of Rankingbyseo.com, a position they have held since July 2008. Lalit uses this domain as a playground for experiments.

Lalit also has a role as a Contributing Author at SEMrush, where they write on various topics related to SEO since July 2015. Lalit is also a Contributing Author at Social Media Today, LLC since August 2015 and Business 2 Community since July 2013. Lalit enjoys reading and sharing content on these websites.

Lastly, Lalit has worked as a Senior Marketing Specialist at Flexsin from December 2008 to August 2010.

Lalit Sharma completed their Bachelor's Degree in B.Com from CCS (Chaudhary Charan Singh) University from the year 2002 to 2005. In 2012, they earned a Post Graduate Diploma in Marketing Management from the Institute of Management Technology, Ghaziabad. Additionally, Lalit Sharma holds certifications such as Google Analytics Certified from Google and Woorank Expert from WooRank, although the specific details of when they obtained these certifications are unknown.