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Andrey Shapovalov is a seasoned marketing professional with extensive experience in growth marketing and product management. Currently serving as a Growth Marketing Strategist at Semrush since August 2020, Andrey specializes in marketing and product experiments that enhance customer life-cycle engagement, achieving notable results such as a 5% increase in payment optimization and a $100K boost in recurring revenue through data-driven insights. Previously, as Experiments Team Leader at Semrush, Andrey built a successful team and executed numerous experiments that significantly increased conversion rates and marketing funnel performance. Prior roles include Product Marketing Manager at TradingView, where Andrey improved user onboarding and retention, and Product Manager at Tradingene, focusing on product development and user journey mapping. Andrey's background also includes various marketing roles at Philip Morris International, emphasizing operational efficiency and brand management. Academic qualifications include a Master’s degree in Securities and Financial Engineering and a Bachelor’s degree in Economics.