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Paula Karlöf is an experienced marketing professional with a comprehensive background in strategy, brand management, and communication within the consumer goods sector. Currently serving as Nordic Category Manager for the Kids Snacking Category at Semper AB since 2018, Paula has held various roles in the organization, including Marketing Manager for the Gluten-Free category and Category Group Manager. Previous experience includes consulting at Karlöf Key Marketing, board membership at Svenska Sjö AB and Svenska Seglarförbundet, and key marketing positions at Coca-Cola, Martin Olsson Restauranghandel, SC Johnson, ACO HUD NORDIC AB, Unilever, and Teligent. Paula's expertise encompasses marketing strategy, brand equity, market research, digital communication, project leadership, and interim management, supported by a Master's degree in Business and Economics with a focus on Marketing from Stockholm School of Economics and additional certifications in communication and sommelier training.