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Mohamed Hasnoon is a seasoned executive in the cosmetics and healthcare sectors, currently serving as the General Manager of SEMAK For Cosmetics since May 2023, where responsibilities include overseeing manufacturing, supply chain, finance, commercial processes, and HR functions while expanding operations in the Middle East and Africa. Prior to SEMAK, Mohamed Hasnoon held the position of General Manager at My Way Egypt Group, significantly contributing to the company's growth with a focus on doubling sales and managing a large workforce and extensive product portfolio. Previous experience includes roles as Sales and Marketing Director at National Companies, Regional Marketing Manager for Abbott across Egypt and the Levant, and Group Product Manager at GlaxoSmithKline, where management spanned multiple therapeutic areas and product lines. Academically, Mohamed Hasnoon holds an MBA from Heriot-Watt University and a B.Sc in Pharmacy from Assiut University.