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Asma El Moustafid currently serves as Duty Manager at Selman Marrakech since November 2023. Prior to this role, Asma held the position of Guest Relations Manager at Hilton Taghazout Bay Beach Resort and Spa from February 2023 to October 2023, and was responsible for managing store operations at Menalco from December 2020 to February 2023. Asma's career in hospitality began at Selman Marrakech in April 2019 as a Receptionist and Guest Relation professional. Asma also gained extensive experience at Hivernage Hotel & Spa from October 2012 to February 2019, serving as Guest Relation Manager, Duty Manager, Receptionist, and Assistant Head Receptionist. Earlier in the career, Asma worked as a Financial Controller at Sofitel. Asma holds a Master's degree in Management Economics from Université de Caen Normandie and a Bachelor's degree in Physical Sciences from 2ème Lycée Militaire Royale.