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Samantha Lee-Uusitupa has a diverse work experience spanning several companies and roles. Samantha is currently working as a Customer Success Manager at Sellforte since April 2021.

Prior to this, Samantha worked at Nissan Nordic Europe from September 2017 to August 2019 as a Sales & Marketing Graduate. During their time there, they rotated between three departments (Marketing, Sales, and Aftersales) and took on various responsibilities. Samantha spearheaded the introduction of Power BI and Tableau for reporting across different departments. Samantha also developed a performance dashboard on Tableau for the sales team and built analysis using Tableau to identify untapped sales opportunities for dealers in the Aftersales team.

Before joining Nissan Nordic Europe, Samantha worked as a Business Analyst at Strategic Solutions International, Inc. from October 2016 to May 2017. Samantha also had a brief stint as a Senior Analyst at Analytic Partners in June 2015.

Samantha's early career involved multiple roles at Analytic Partners. Samantha was a Senior Analyst in July 2014, an Analyst from July 2013 to June 2014, and an Associate Analyst from May 2012 to June 2013.

Additionally, Samantha gained experience as a Brand Strategy Intern at Interbrand in May 2011, and as a Training Support Officer at Adam Khoo Learning Technologies Group from February 2011 to April 2011.

Samantha Lee-Uusitupa completed their education from 2008 to 2012 at Singapore Management University, where they obtained a Double Degree in Economics and Business with a major in Marketing. Samantha then pursued further studies at Hanken School of Economics from 2014 to 2016, where they obtained a Master of Science degree in Economics and Business Administration, specializing in Marketing.