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Sally Thompson is a seasoned CRM professional with extensive experience in the beauty and fashion retail sectors. Currently serving as the CRM Manager at Selfridges since November 2022, Sally has a strong background in managing global CRM strategies, email marketing, and data enrichment initiatives. Previous roles include Assistant CRM Manager at Charlotte Tilbury Beauty, where Sally led acquisition efforts and managed a comprehensive CRM calendar, and CRM Executive for Estée Lauder & Aerin UK, contributing to a 90% year-over-year revenue increase through effective CRM campaigns. With experience in various contracting roles, internships at prominent organizations such as the British Fashion Council and MATCHESFASHION, and a formal education in Fashion Marketing from the London College of Fashion, Sally possesses a robust skill set in customer relationship management and marketing strategies.