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Sierra B. has extensive experience in social media marketing and content management, currently serving as a Senior Lead at Self Financial, Inc. since March 2020, where responsibilities include managing social media channels, overseeing a team, and developing influencer marketing programs. Prior roles at ShipStation involved creating internal communications and event management, as well as budget oversight and content marketing. Sierra also operated a successful online business and blog, contributing to brand awareness through social media campaigns. Holding a Bachelor of Science in Marketing Management from Western Governors University, Sierra B. combines a strong marketing background with robust analytical skills to drive brand growth and community engagement.