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Mitchell Keyes has extensive experience in the fitness industry, with a focus on operations and leadership roles. Mitchell is currently the Vice President of Operations at Self Esteem Brands, LLC, where they are responsible for developing a global operating model and overseeing the success of their business units. Prior to this, they held the position of Senior Director of Operations at Self Esteem Brands, LLC, where they were responsible for optimizing operating procedures for Anytime Fitness locations. Mitchell also served as the Director of Operations at Anytime Fitness, where they led initiatives to improve franchisee performance and optimize profitability. Earlier in their career, they worked at Life Time Inc. as a Sr. Program Manager and the head of the Personal Training Department.

Mitchell Keyes completed their Bachelor's Degree in Kinesiology and Exercise Science from Elmhurst University, studying from 2001 to 2006. In addition, they obtained several certifications, including a Performance Enhancement Specialist (PES) certification from the National Academy of Sports Medicine (NASM) in July 2005, a Corrective Exercise Specialization (CES) certification from NASM in July 2004, and an RTS-1 certification from Resistance Training Specialist in July 2004. Mitchell also completed a certification in Muscle Activation Techniques from Muscle Activation Techniques® at an undisclosed time.