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Giuliana Alcala Clanin, M.S., serves as the Director of Social Media at Self Esteem Brands, LLC, where responsibilities include overseeing social-first strategies for franchises such as Anytime Fitness, Waxing the City, and The Bar Method. Prior experience includes almost a decade at Life Time Inc., culminating in the role of Associate Director of Social Media, leading organic social strategies and executing campaigns for over 75 internal brands. Additional roles at Life Time included Senior Social Media Manager and Social Media Community Manager, focusing on content creation and audience engagement. Giuliana's background also encompasses experience as a personal trainer, veterinary assistant, and leadership participation at Texas A&M University. Educational qualifications feature a Master’s degree in Nutrition Sciences and a Bachelor’s degree in Biomedical Science, both obtained from Texas A&M University.