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Fernando A. Souza has over a decade of experience in marketing and e-commerce, currently serving as Coordenador de Inteligência de Mercado at Selbetti Tecnologia since June 2020, while also working as a Digital Marketing and Salesforce Consultant. Previously, Fernando held the position of Chief Marketing Officer at Broadfactor from August 2021 to October 2022, and served as Coordenador de Marketing Digital e Ecommerce at Informei Digital from January 2018 to March 2020. Early career roles included positions as an e-Commerce Analyst, Marketing Assistant, and Category Management Assistant at CLAMED Farmácias from August 2004 to December 2014. Fernando holds a degree in Análise e Desenvolvimento de Sistemas de Informação from Anhanguera Educacional and has furthered education with a postgraduate degree in E-Commerce from Faculdade Unyleya and is pursuing a Master of Business Administration in Business Intelligence at Uniamérica.