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Lassi Miettinen is a digital transformation leader with a strong background in brand development, marketing strategy, and digital innovation. Currently serving as Digital Transformation Lead at SEK since January 2022, Lassi previously held positions such as Head of Brand & Marketing at Green Planet Astronauts and Digital Strategist at hasan & partners, where expertise included holistic brand strategies and client collaboration. Earlier experience as Mobile Advisor & Innovator at Sanoma Media Finland involved developing mobile ad strategies, while roles at Dagmar included Strategic Planner and Media Manager, focusing on clients' digital and social media strategies. Lassi's education includes a Master of Science in Marketing from the Helsinki School of Economics and exchanges focused on international business and innovation at KDU College and Rotterdam School of Management.