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Rachel Hofstetter is an accomplished marketing executive and entrepreneur with extensive experience in innovative ventures and brand strategy. Currently serving as Chief Marketing Officer at Seis and Investor Scout at Peterson Ventures, Hofstetter has a proven track record in scaling early-stage tech companies. As a co-founder of Hightop, the first consumer bank leveraging web3 and DeFi protocols, Hofstetter drove high-level strategy encompassing fundraising and regulatory compliance. Previous roles include Chief Marketing Officer at Chatbooks, where Hofstetter led strategies that resulted in substantial revenue growth, and CEO of guesterly, which was acquired by Chatbooks. Hofstetter's editorial experience spans notable publications such as Reader's Digest and O, the Oprah Magazine, alongside a successful authorial debut with "Cooking Up a Business." A graduate in Economics from Miami University, Hofstetter also held leadership positions in healthcare governance.