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Ali DIAB is a seasoned professional in business development and embedded systems engineering, currently serving as the Head of Business Development EMEA at SEI Robotics since January 2023, focusing on sustainability and agility. Previously, Ali held the role of Digital TV Consultant at Vantiva Broadband & Video from February 2014 to December 2022, managing STB projects with Etisalat and overseeing technical product integration. Earlier experience includes positions at Bouygues Telecom, Visiware, Nagra, Synamedia, BlueStreak Solutions, and STMicroelectronics, with a strong emphasis on software integration and development for digital television applications. Ali holds a Master of Engineering in Microelectronic and Computer Sciences from Ecole Polytechnique Universitaire de Montpellier and participated in an exchange program in Computer Software Engineering at Polytechnique Montréal.