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Alessandra Garofolo has extensive experience in marketing and brand management across various industries, currently serving as Responsabile Marketing Horeca Italia&Export and Responsabile Marketing Bar Horeca at Segafredo Zanetti since April 2016. Prior to this role, Alessandra spent almost eight years at Nestlé, where responsibilities ranged from Brand Manager for Nestlé Professional to Product Manager and Sales Analyst within the Ice Cream Division, focusing on product development, market strategies, and customer insights. Early career experiences include internships at La Perla, where training in the Asian market occurred, and UNESCO, which involved comparative analysis of economic and educational development in South American countries. Alessandra holds a Laurea Specialistica in Business Administration and Management from Università Bocconi and a Laurea Triennale in Economia Aziendale, along with diverse educational experiences at Esade.