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Ivo Gerscovich has a diverse and extensive work experience in the entertainment industry. Ivo began their career as a co-founder of Squeevoz Limited Edition Clothing, where they successfully built and expanded a popular apparel brand. Ivo then transitioned to working in marketing and promotions for Professional Sports Car Racing, where they developed strategies to increase attendance and promote large-scale events.

Gerscovich further advanced their career by joining 20th Century Fox Interactive as the Director of Promotions & Strategic Partnerships, where they oversaw marketing efforts for various licensed and original video game products. Ivo then worked at Vivendi Universal Games as the Senior Director of Global Marketing, responsible for implementing brand marketing strategies for a diverse product portfolio.

After that, Gerscovich joined Paramount Pictures Digital Entertainment as the Vice President of Global Marketing, leading worldwide brand marketing, PR, and promotions for interactive entertainment products. Later on, they became an Advisory Board Member for GTX Corp, a wearable technology company.

In 2013, Gerscovich joined 35W Entertainment as the Chief Global Marketing & Creative Officer, focusing on creating high-quality content for Spanish-speaking audiences globally.

Currently, Gerscovich holds multiple roles at Sega of America, Inc. Ivo first served as the Chief Brand Officer, leading the global marketing efforts for Sega's flagship franchise, Sonic the Hedgehog, across games, television, and consumer products. Ivo was then promoted to the position of Chief Brand Officer and Senior Vice President, responsible for overseeing all aspects of Sega's flagship brand and business unit.

Throughout their career, Gerscovich has demonstrated their expertise in marketing, brand management, and strategic partnerships, successfully leading major marketing campaigns and driving business growth.

Ivo Gerscovich attended UC Santa Barbara from 1989 to 1993 and earned a Bachelor of Arts degree in Communications.