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Laurence Fontinoy is an experienced leader in marketing, entrepreneurship, and digital health, currently serving as the Global Head of Circularity at Decathlon International since January 2023. Laurence has been a Startup Mentor at SeedRocket and IE Business School since 2021 and 2022, respectively. As Co-Founder and CEO of WOOM from September 2015 to December 2022, Laurence raised over €4 million in funding and led the company to serve 2 million registered users across more than 10 countries before its acquisition by Apricity in May 2022. Prior roles include Directora de Marketing at Google and Marketing & Communications Director at eBay Spain, where Laurence built high-performing teams and developed effective marketing strategies. Laurence holds an MBA from IESE Business School and a dual degree in Commercial Engineering from Université catholique de Louvain, complemented by an exchange program at NYU Stern School of Business.