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Martijn van den Heuvel is a dedicated marketing and education professional with extensive experience in both academia and corporate sectors. Currently serving as a Hogeschool docent marketing at Windesheim since August 2023, Martijn focuses on educating future marketing and sales professionals through inspiring and engaging learning processes. Martijn's career at ARAG Nederland, starting in 2008 as Senior marketeer customer excellence, involves developing customer strategies and enhancing accessibility to legal services through omnichannel initiatives. Significant contributions include the digitalization of customer satisfaction research and the introduction of an online customers panel. Martijn’s prior roles encompass marketing consultancy at Metrixlab and PCM, managerial duties in creative communication at Reed Business Information, and various marketing positions at VNU and Sanoma Uitgevers. Martijn holds a drs. in Bedrijfseconomie from the University of Amsterdam and has completed multiple programs in digital strategy and management.