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Ariel Gonzales is a seasoned Sr. Copywriter with extensive experience in the advertising and marketing sectors, particularly in technology and consumer engagement. At SecurityTrails since June 2020, Ariel has played a pivotal role in establishing brand awareness and product messaging for a cybersecurity startup recently acquired for $65 million. Prior to that, at ByteDance from July 2018 to July 2020, Ariel contributed to the transition of TopBuzz into a successful news app, enhancing its brand presence among American audiences. Freelance work included collaborations with notable companies such as The Richards Group and Boeing. Past positions also encompass leadership roles at Live Nation/Ticketmaster and The Cartel Group, where Ariel drove significant sales growth through impactful campaigns. With a Bachelor’s degree in International Relations and Economics from St. Mary's University and international study experience in Madrid, Ariel combines academic knowledge with practical expertise in the field.