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Charley Smit currently serves as the Brand Manager for Melkunie PROTEIN at Arla Foods Netherlands & Belgium since September 2024 and holds the position of Junior Brand Manager for Melkunie Breaker, Protein & Starbucks at Arla Foods since April 2023. Previous experience includes roles such as a Mystery Shopper at Secret View and a Stagiaire in Brand Management for Optimel & Vifit at FrieslandCampina. Charley has also worked as a Junior Brand Manager at Tucker's Fun Factory, specializing in product development and social media marketing. Additional roles include Social Media Manager for SME and coaching hockey for children. Charley holds a Master of Science in Management, Economics, and Consumer Studies from Wageningen University & Research, along with a Bachelor of Science in the same field. Educational background includes a minor in Economics and Management from Alma Mater Studiorum – Università di Bologna, as well as a strong foundation from Het Nieuwe Lyceum.