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Callum McPherson's work experience is as follows:

1. Founder & CEO at Obvlo. (2021-present): Callum provides leading hotel and travel brands with a global source of local knowledge. Obvlo enables hosts to offer personalized recommendations to guests.

2. Founder at Occupyd. (2019-2021): Callum founded Occupyd, an organization focused on optimizing space usage.

3. Founder (now sold) at MOTO STABLE (2017-2020): Callum established a motorcycle storage facility in Edinburgh, addressing the issue of motorcycle theft and secure residential parking shortage.

4. Marketing Manager at The ID Co (2017-2018): Callum worked as the Marketing Manager, responsible for marketing activities.

5. Marketing Executive - DirectID at The ID Co (2014-2017): Callum was primarily involved in driving the growth of DirectID, an online verification and data solution for customer onboarding and credit risk assessment.

6. Night Manager at The Chester Residence (2014): Callum served as a Night Manager at The Chester Residence.

7. Sales (student job) at Samsung Electronics (2010-2013): Callum received sales and product training at Samsung HQ in London and represented the company during the launch and initial growth phase of cutting-edge consumer technology products.

Callum McPherson completed their high school education at George Watson's College. Callum then attended the University of Aberdeen, where they obtained a Bachelor of Arts (MA) degree in Management in 2013.