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Thomas Frick is an experienced data analyst and academic with a strong background in marketing analytics and machine learning. Currently serving as Senior Data Analyst and Master Data Lead at Secomea since March 2023, Thomas previously held roles at EPOS as Lead Commercial Data Analyst and Marketing Analyst. Academic experience includes a position as Assistant Professor at Copenhagen Business School, where significant contributions included developing a machine learning-based ad targeting method that significantly improved ROI on ad spend. Additionally, Thomas completed a PhD focusing on advertising personalization at Rotterdam School of Management, where impactful field experiments enhanced marketing strategies for various firms. Thomas holds a Master's degree in Business Information Management from Erasmus University and has furthered education at notable institutions including Carnegie Mellon University and Ludwig-Maximilians-Universität München.