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Iain Griffin began their career in 2005 as a Key Account Manager at Freeman London. In 2008, they took on the role of Consultant at DDB. In 2009, they moved to MercerBell as an Account Director. In 2012, they became the Business Lead at VML, where they were part of the management team and drove the agency's strategic growth. In 2015, they became the CEO & Founder of SeatFrog, where they lead a team of world class thinkers and makers on a mission to build a better future for Rail and its billions of passengers.

Iain Griffin attended St Marys University London from 2001 to 2004 and obtained a Bachelor of Business Administration (BBA) in Business Administration and Management, General.