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Giuseppe Fiordispina is a seasoned marketing professional currently serving as the Marketing Director for CUPRA and SEAT at SEAT Deutschland GmbH since August 2018. Prior experience includes leadership roles such as Group Head of International Brand Management and Brand Strategy at Opel/Vauxhall, Head of Marketing Communication at Adam Opel AG - General Motors, and various marketing positions at Samsung Electronics Deutschland and Fiat Group Automobiles Germany AG. Giuseppe Fiordispina's expertise encompasses strategic planning, above-the-line (ATL) and below-the-line (BTL) marketing, trademarking, digital marketing, customer relationship management (CRM), and media management, with a strong focus on brands such as Fiat, Alfa Romeo, Lancia, Abarth, and Jeep.