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Lance Li Sheng is the founding CEO of Searix, a company established in November 2013 that provides innovative technology solutions for event and campaign organizers, utilizing AI and AR to enhance user experience. Additionally, Lance co-founded Twisted Balloons, Singapore's leading premium balloon decoration brand, and Twilight Entertainment LLP, which offers entertainment services including magic performances and balloon decorations. In 2013, Lance founded The Asian Hustle, focusing on research related to gambling scams, and authored a book detailing card manipulation techniques. With a background in digital marketing as a guest lecturer at General Assembly, Lance also served as Chief Technical Officer and co-founder of Holistic Learning Alliance, developing SchoolGuide.Asia to aid parents in navigating educational resources. Lance graduated with a Bachelor of Computing in E-Commerce from the National University of Singapore in 2014.