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Kopiga Ananthathavam has extensive experience in digital marketing, currently serving as Senior Digital Marketing Manager for eCommerce at SearchMax since July 2020, after previously holding roles as Digital Marketing Manager and Digital Marketing Specialist within the same company. Prior to this, Ananthathavam worked at Ekwa Marketing as a Digital Marketing Associate from March 2018 to July 2020 and briefly held the position of Junior HR Executive at Envoy Ortus (Pvt) Ltd in late 2017. Ananthathavam earned a Bachelor's degree in Psychology from Ethiraj College for Women between 2014 and 2017.