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Benjamin W. is a seasoned professional with extensive experience in digital marketing, particularly in Google and Bing Ads, as well as tracking and analytics. Currently serving as a Subject Matter Expert Author at Search Engine Land since July 2023, Benjamin W. also holds multiple roles since April 2018, including Co-Teamlead Senior Product Specialist and Senior Strategic SEA Consultant. Additional roles include SEA & CSS Consultant and SEA Consultant, focusing on comparison shopping services and partner management. Previously, Benjamin W. operated as a Growth Hacker and Blockchain Consultant while freelancing and completed an internship at UniCredit. Benjamin W. earned a Bachelor of Arts in Business Administration from the University of Applied Sciences Stralsund in 2017.