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Wendy Ertter has extensive experience in the field of analytics, digital marketing, and project management. With a background in Mathematics and Computer Science, Wendy has held various leadership positions in companies like Further, Wire Stone, and Temel (now Zeta Global), focusing on digital measurement strategies, optimization, and implementation. Wendy has managed teams of analysts, optimization specialists, and project managers, consulting clients from small businesses to Fortune 500 organizations. Wendy's expertise includes web analytics, data analysis, A/B testing, user training, and client relationship management.