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Melanie Hall is a seasoned professional in research, experimentation, and optimization with extensive experience in leading roles across various organizations. Currently serving as the Research & Experimentation Practice Lead and Optimization Director at Further since January 2018, Melanie has a rich background in optimizing digital customer experiences at American Express and managing global site optimization at Dell. Previous roles include serving as a Testing Program/Project Manager at Seton Family of Hospitals, where Melanie developed a comprehensive disaster recovery program, and as a Senior IT Project Manager, overseeing numerous successful project implementations. With a strong focus on delivering end-to-end optimization support, Melanie has consistently leveraged expertise to drive strategic initiatives and improve processes in multiple sectors.