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John Reid is currently a Partner at DiveTeam, a group specializing in marketing technology and activation. Before DiveTeam, John served as the Head of Go-To-Market & Adobe Business at Further (formerly Search Discovery), a Data, Cloud, and AI services agency. With previous experience as Group Vice President at Huge, Vice President at SapientRazorfish, and Founder of ZoomPortal, John's expertise spans across client services, marketing, and entrepreneurship. John holds an MBA in Strategy & Operations from Emory University and a BSIE in Industrial Engineering from the University of Florida.