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Karen Chamberlaine is an accomplished professional with extensive experience in market research and marketing management. Currently serving as Market Research Manager and Proposition Manager, Seasonal at Tesco Ireland, Karen develops strategies for key seasonal events to enhance customer engagement. Concurrently, as the Marketing Public Relations Officer at Seapoint Rugby Club, Karen focuses on membership growth through effective branding and communication. Previous roles at Vodafone included Strategic Programme Manager, where Karen oversaw the Network programme, and Innovation Manager, emphasizing new product development. Karen began their career as a Senior Research Consultant at Marketing Partners Ireland, specializing in qualitative research. Karen holds a degree in Applied Psychology from University College Cork.