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Bumsoo Lee is an experienced marketing professional with a diverse background in sports management and media. Currently serving as the Assistant Marketing Manager at Sealy since October 2020, Bumsoo launched the 2023 TV commercial campaign "Your life ON Sealy" and opened a successful pop-up store that attracted 12,000 visitors monthly. Previously, as a Project Manager at the Korea Professional Sports Association, Bumsoo managed comprehensive projects focused on fan engagement and stadium safety, including survey data analysis for 61 sports clubs. Early career roles include a correspondent at WAGTI Sports + Culture and an intern in the Social and Digital Media Team at Lagard¨¨re Sports, where engagement and communication with sports audiences were prioritized. Bumsoo's academic credentials include a Master¡¯s degree in Sport Management from Loughborough University and a Bachelor's degree in Business Administration from Soongsil University.