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Veronica R. serves as the Chief Marketing Officer at Scrum Inc. since February 2016, leading efforts to enhance brand awareness and drive interest in training and coaching services. Previously, Veronica held roles such as Local Marketing Manager at Sprint Prepaid Group, where strategies were developed to secure brand positioning and facilitate customer acquisition. A background in multicultural marketing at Sprint Nextel included directing integrated marketing plans, enhancing telesales, and acting as a Spanish media spokesperson. Early career experience features media planning roles at Univision Online, La Agencia de Orci, National Public Radio, and The Bravo Group. Veronica holds a BS and BA in Public Relations and Psychology from Boston University.