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Helena Poch Ruiz has extensive work experience in the field of Digital Product Design. Helena has worked as an Omnichannel Design Lead at SCRM Lidl International Hub since 2016, where they led a team of 8 people and focused on designing Lidl Plus, Lidl's global Loyalty program. Helena'sresponsibilities included working on the UX process, defining the team's way of working, and ensuring consistency in deliverables.

In addition to their role at SCRM Lidl International Hub, Helena has also worked as an Associate Professor at EAE Business School, Nuclio Digital School, The Valley Digital Business School, La Salle Campus Barcelona, and ESIC Business & Marketing School. Helena has also worked as a Product Designer at Happyforce and a UX-UI Manager at Mobivery, where they led a team and designed various mobile applications on different platforms. Prior to that, they worked as a Graphic Designer at TFW and Sportevo.

Throughout their career, Helena has accumulated experience in UX design, team management, teaching, and graphic design.

Helena Poch Ruiz graduated from Universitat Ramon Llull in 2005 with a degree in Graduado Superior en Diseño Industrial, specializing in Industrial and Product Design. Additionally, they obtained certifications in UI Design from Memorisely and Behavioral Design and CRO from MrMarcel School in 2022. In 2017, they completed a Design Research Course and a USER EXPERIENCE IMMERSIVE program at UXER SCHOOL.