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Eduardo Sánchez-Colorado Riera-Marsá has a diverse work experience spanning various roles and companies. Eduardo started their career in 2003 as a Co-Founder at Dualsson Comunicación, where they worked until 2011. From 2005 to 2011, they served as the Chief Marketing Officer at Grupo Costa Barcelona. In 2011, they joined Igriega Grupo de Comunicación as the Chief Digital Officer and remained in that role until 2015. In 2015, they founded SCRM Social BigData and served as the CEO until 2018. In the same year, they became the Founder and CEO of SCRM Lidl International Hub, focusing on the development of the "Lidl Plus" loyalty strategy. Currently, they are working as a Co-Founder at Zerod. Furthermore, they hold executive positions at Lidl International, starting as the International Managing Director for Omnichannel Customer and Loyalty in 2018, and currently serving as a Member of the Executive Board in Lidl Digital, overseeing the Omnichannel Customer Loyalty and Digital Ecosystem.

Eduardo Sánchez-Colorado Riera-Marsá has completed their education at IESE Business School, where they are expected to graduate in 2023. Eduardo also holds a degree in Business Administration and Management, with a specialization in Administration and Business Sciences, from IQS Barcelona. Additionally, they have studied at Universitat Ramon Llull, focusing on business sciences.