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Anne Loescher

Senior Director, Promotion Strategy & Planning at The E.W. Scripps Company

Anne Loescher has over two decades of experience in promotion strategy and media operations. Currently, Anne serves as the Senior Director of Promotion Strategy & Planning at The E.W. Scripps Company, where responsibilities include developing enterprise-wide promotion strategies, leading a team of promotion planners, and managing the scheduling of promos for national networks and CTV platforms. Previous roles at The E.W. Scripps Company include Director of Promotion Planning and Director of Standards & Practices, overseeing on-air promotions and compliance with network guidelines. Anne also held various positions at Turner Broadcasting System and Sinclair Broadcast Group, contributing to on-air promotions and operational management. Additionally, Anne served as President of the Southeast Chapter of The WICT Network, leading initiatives for leadership development and community engagement. Anne holds a Bachelor of Arts in Communication Studies from the University of North Carolina at Chapel Hill and a certificate in Environmental, Social, and Governance (ESG) Strategy from the University of Colorado Boulder.

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