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Heidi Liou has had a varied career, starting in 2013 as an Intercultural Specialist at The Ohio State University. In 2014, they were a Product Development Intern at Macy's, and then in 2015 they became a Product Assistant for the Martha Stewart Bedding line. In 2018, they worked as a Marketing and Communications Analyst on the Social Media team at J.P. Morgan. In 2019, they founded and worked as an artist for Handlettered Heidi. From 2020 to the present, they have been a Strategic Partner and Alliances Manager and a Strategic Partnerships Manager at Supermove, and they are currently a Customer Success Manager at Rewind AI.

Heidi Liou has a Bachelors of Science in Fashion & Retail Studies, with a Minor in Business, from The Ohio State University. Heidi has also obtained certifications from Facebook Blueprint, LinkedIn MasterClasses, Sprinklr University, and Twitter Flight School.