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Xiulung Choy

Founding Designer at Screenplay

Xiulung Choy is a seasoned design professional with extensive experience in user experience (UX) and product design across multiple renowned companies. Currently serving as a Founding Designer at Graphite since 2021, previous roles include UX Design Manager and Lead at Adobe, where Xiulung oversaw teams focused on enhancing user creativity through extensible and automated services. At Google, Xiulung co-founded a team in the Area120 incubator aimed at improving podcasting experiences. Xiulung's tenure at Alphabet Inc. included leading design for Nest's growth and interaction, while earlier roles at Smart Design and The Northern Spin Company involved creating innovative user experiences for consumer electronics. Educational background includes a BDes in Industrial Design from OCAD University and a brief program at the University of Toronto’s Rotman School of Management.

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