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Sami Linnanvuo has been working in the technology industry since 1997. Sami began their career as a Software Developer at Nedecon Plc in 1997, where they worked with web applications written in Perl. In 1999, they moved to Razorfish, a digital agency, where they worked as a Technologist. Sami then joined Leiki Ltd in 2001 as the CTO, where they worked with content-based adaptive personalization technology. In 2008, they co-founded Lumo Research Ltd, a SaaS tools provider. From 2010 to 2016, Sami worked at Enreach Solutions as VP Engineering, where they developed a data management platform for publishers. Sami then rejoined Leiki as a Board member in 2016, and the company was sold to DoubleVerify in 2018. In 2010, Sami also joined Activeark Oy as Director of Digital Solutions. In 2021, they became a Board Member at LightningChart® Data Visualization Tools. Finally, in 2013, Sami founded Screenful, a next-gen analytics tool, and won the Arctic Startup Funding Program in 2018.

Sami Linnanvuo holds an MSc in Computer Science from the University of Helsinki.