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Gustavo Ordonez has a strong background in Hispanic and multicultural market research. Gustavo currently serves as the EVP Hispanic & Multicultural Insights at Screen Engine/ASI LLC, where they lead a team in conducting research for broadcast, cable, and streaming services in the U.S. Prior to this, they worked as a Principal at MediaOptik, a consumer insights and strategy consulting firm. Gustavo also held various senior leadership roles at Univision Communications Inc., including Senior VP of Programming Strategy and Research, where they led teams and managed a large budget to ensure the network's success in the Spanish-language market. Before joining Univision, Ordonez worked at A+E Networks as the Senior VP of Research and Strategic Planning, overseeing worldwide research efforts and driving ratings growth. Gustavo also held positions at The Walt Disney Company in marketing and research roles. Overall, Ordonez has a wealth of experience in driving success in the multicultural media industry.

Gustavo Ordonez has a degree in Industrial Engineering with a focus on Business Administration from Universidad de Los Andes. Gustavo also completed an Executive Education program on The Business of Entertainment, Media and Sports at Harvard Business School.