ÂÜÀòÂÒÂ×

Christina Parish serves as Executive Vice President & General Manager of the TV & Cross-Platform Group at Screen Engine/ASI since March 2015, overseeing divisions focused on content development, marketing, strategy, and multicultural research for both domestic and global creators and distributors. Prior roles at Screen Engine/ASI include Executive Vice President in the TV Group and Senior Vice President, where Christina managed pilot testing, series maintenance, and audience research while pursuing new business opportunities. Prior to Screen Engine/ASI, Christina worked at Nielsen from November 2005 to March 2015 as Vice President of Client Consulting and Operations, leading teams on program testing and managing client portfolios for both English and Spanish language broadcasts. Career beginnings included freelance writing for various magazines from 1998 to 2007, culminating in progressively responsible roles within the content team.