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Matt Coats is a seasoned professional with extensive experience in the education sector and brand representation. Currently serving as Chief Evangelist at SchoolMint since 2017, Matt pioneers the development and adoption of strategic enrollment management frameworks in K12 education, driving enrollment growth and student success. In addition, since 2019, Matt has also acted as a Brand Ambassador for Scott Harvey Wines, known for its premium Zinfandel and Barbera wines. Previous roles include Strategic Education Account Executive at Naviance by Hobsons, where collaboration with large school districts focused on college and career readiness, and Director of Business Development at TreeRing, which introduced innovative on-demand yearbooks to public schools. Earlier experience includes serving as a K-12 Account Executive at Apple, facilitating the adoption of technology for enhanced student learning. Matt holds a Bachelor of Science in Microbiology from the University of Oklahoma.