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Sarah Heward is an accomplished marketing and business leader with extensive experience in the food and hospitality sectors. As the Marketing Director at The Real Food Cafe since April 2005, Sarah has played a crucial role in strategic planning, marketing, and innovation alongside the management team. In 2005, Sarah transformed a derelict Little Chef into an award-winning roadside diner, attracting over 250,000 visitors annually. In addition, Sarah serves as the Chair of Tyndrum Infrastructure Group, focusing on establishing a Changing Places toilet, and as a Scottish Food Tourism Ambassador for Stirling and Forth Valley, promoting Scotland’s food and drink experiences. Previous experience includes a successful tenure as Managing Director of Corney & Barrow Bars and serving as a Board Trustee for the Association of Licensed Multiple Retailers.