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Jake Mason is a seasoned digital consultant currently leading digital consulting at Wake The Bear Marketing Communications since July 2023. As a founding member of For The Creators, Mason supports pregnant women and new mothers in accessing maternity and postnatal fashion through a circular platform. Additionally, Mason co-founded ScoreApp, a technology enabling scorecard marketing to enhance lead generation. Previously, Mason served as the founder and CEO of Incaloop, driving marketing strategies that foster brand growth from August 2016 to July 2023. Mason has also held advisory roles and director positions in various companies, including Proudface eSports and MEC. Academic credentials include a 2:1 degree in Criminology from the University of Northampton.