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Shay Ze'ev Yosifon is an experienced marketing professional with a strong background in performance marketing and user acquisition. Currently serving as the VP of Performance Marketing at Scopely, Shay has held significant roles including Sr. Director of User Acquisition at the same company, as well as VP of Marketing at Beach Bum, Marketing Director at Playtika, and Head of Media at Aditor, which was acquired by Playtika. As a Mobile UA Team Leader, Shay has demonstrated expertise in driving user engagement and acquisition strategies. Academically, Shay holds a Master of Business Administration (M.B.A.) in Business Administration and a Bachelor's degree in Economics, both from The College of Management Academic Studies.