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Alicia Ayars, AICP, is a skilled planning professional currently serving as Planning Director and Associate Principal at SCJ Alliance since January 2018, where responsibilities include strategic planning and business development for the planning group. Previous experience includes roles such as Strategic Advancement Manager and Urban Planner, providing municipal planning services and managing diverse projects like town center redevelopment and environmental analysis. From May 2013 to August 2018, Alicia held the position of Planning Business Group Leader at the City of Spokane, overseeing community programs and key initiatives such as the Downtown Spokane Gateway Beautification Project. Earlier roles included Regional Transportation Planning Consultant at Tri County Economic Development District and Program Coordinator at the Business Resource Center. Alicia holds a Bachelor's Degree in City/Urban, Community and Regional Planning from Eastern Washington University, earned between 2011 and 2014.