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Lior Koch Hedvat is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as the Marketing Director at Consumer Physics, Inc. since February 2024, Lior previously held similar positions at Zenity and LabOS, showcasing expertise in strategic marketing management. Lior's tenure at Panorama Software as Head of Marketing involved leading a team in telecom data analytics and AI, catering to prominent clients like TATA Communications and Vodafone. Lior's earlier roles include Marketing Manager at AvaTrade, a leading online trading platform, and Account Manager at twentythree, managing multiple B2B client projects. Additionally, Lior gained valuable experience as Marketing Manager for the IDC Entrepreneurship Club, developing tailored marketing strategies for diverse programs. Lior holds a Bachelor's degree in Communication and Business Management from Reichman University and furthered education at New Media College in Israel.